MoMA Postcard

Ongoing

Online

Image © 2023 The Museum of Modern Art, New York

MoMA Postcard is a global community project. An experiment in collective creativity on blockchain, it invites anyone to collaborate, learn, and experiment with web3 technologies.

Akin to a digital chain letter, each postcard is designed collaboratively— stamp by stamp, person by person—as it moves from one destination to the next. With 15 blank stamps ready to be designed and signed by you and your co-creators, each postcard is an interactive NFT adventure waiting to be unlocked.

This is a chance to experiment with NFTs and blockchain technology in an approachable way. As each postcard requires collective action, we hope to offer a digital space that inspires meaningful connection—to express creativity, share experience, and create value together. What will you create with MoMA Postcard? If you want first access, enter your email below to be added to the queue.

Here’s how it works:

  1. Sign up for early access. Blank postcards will be shared in a limited quantity each day via QR Code ahead of the official launch.

  2. Claim a blank MoMA Postcard. Activate your Postcard by scanning the QR Code and follow instructions in the Autonomy app. If you don’t have the app, you will be prompted to download it.

  3. Design and sign your stamp. Using MoMA’s color palette, create a pixel-art stamp. After your stamp is complete, sign your creation.

  4. Stamp the postcard. This stamp is now your token of ownership, confirmed on the blockchain.

  5. Send your postcard to the next stamper. Pass it on! Now it’s time to invite a collaborator who will become a co-creator and co-owner of the postcard. Invite whoever you’d like to create with you via any major messaging platform.

  6. Repeat! Continue this process until all 15 stamps have been designed and added to the postcard.

Follow along. See your postcard move along its journey from one destination to the next and chat with your fellow co-creators in an encrypted chat room on the Autonomy App.

Sign up for the waiting list

On October 3, we kicked things off with MoMA Postcard First 15, a collection of 15 cards designed collaboratively by 15 artists working at the intersection of art and technology. Discover each postcard’s prompt and peruse pixel-art stamps as you follow each postcard’s journey from one artist to the next. These postcards are not for sale. Explore the First 15 below!

With special thanks to Sean Moss-Pultz and the Bitmark team.

Licensing

If you would like to reproduce an image of a work of art in MoMA’s collection, or an image of a MoMA publication or archival material (including installation views, checklists, and press releases), please contact Art Resource (publication in North America) or Scala Archives (publication in all other geographic locations).

MoMA licenses archival audio and select out of copyright film clips from our film collection. At this time, MoMA produced video cannot be licensed by MoMA/Scala. All requests to license archival audio or out of copyright film clips should be addressed to Scala Archives at [email protected]. Motion picture film stills cannot be licensed by MoMA/Scala. For access to motion picture film stills for research purposes, please contact the Film Study Center at [email protected]. For more information about film loans and our Circulating Film and Video Library, please visit https://www.moma.org/research/circulating-film.

If you would like to reproduce text from a MoMA publication, please email [email protected]. If you would like to publish text from MoMA’s archival materials, please fill out this permission form and send to [email protected].

Feedback

This record is a work in progress. If you have additional information or spotted an error, please send feedback to [email protected].